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Social media integration for creating and posting social posts and ads on platforms like Google, Facebook, and Instagram.
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List management tools for building, segmenting, and tracking.Dynamic, mobile-optimized sign-up forms with custom fields and built-in security.Customizable templates and landing pages.In addition, Constant Contact requires Multi-Factor Authentication (MFA) when logging in, to add an extra layer of security to your account.Īfter those two questions are answered, you should look for the following in an email marketing vendor: With Constant Contact, all of your account, credit card, and subscriber information and content is encrypted via Secure Sockets Layer (SSL) connections over HTTPS. Is your account going to be secure? Security is everything.That means more of your emails landing where you want them - in your customers’ inboxes. Constant Contact’s email delivery rate is one of the highest in the industry at 97%. Do they have best-in-class delivery rates? No one wants their hard work to end up in a spam folder.When looking for an email marketing vendor the most important things to check first are: What to look for in an email marketing vendor Then, you’ll need to sign up with an email marketing vendor. The first step to getting started with email marketing is to know if you need to start using email marketing for your business and why. Once you have those foundational pieces, it’s time to create your automated welcome email series, and start building your permission-based email list.Īs you move beyond the welcome email series, write engaging content that directs your reader to action, carefully craft your subject lines for maximum open rates, and track your campaign results so you know what’s working and what isn’t.įollowing these best practices for email marketing will give you the best opportunity for a successful email marketing campaign. Then, create your segmented email lists for more targeted marketing. When it comes to the best practices for email marketing, start with choosing a reputable email provider/vendor and branding a mobile-friendly email template with your logo and company colors. Milestone emails (automated birthday and anniversary emails).
#EMAIL MARKETING SOFTWARE FEATURES PASSWORD#
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And while emphasis is often put on sales, email marketing is also about, education, brand recognition, and most importantly - relationship building.
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However, if you’re doing it right, it’s much more than that.Įmail marketing allows you to stay connected with people who want to hear from you. The basic definition of email marketing is a type of direct marketing that involves sending out commercial messages via email.